Global Market in Cinema and Television

In the POL reading, it explains that the meaning of localizing is a matter of location when television shows or movies are made. This is because, while a show such as Big Brother might be of Americans and our life style here in the USA, the same show title in the UK or in Africa will have different society settings and lifestyles that will be shown. The same could be said for movies because when a movie is set in a certain setting, you tend to see the local culture in the setting of the story. Therefore in global entertainment, each entertainment medium is adapted to the specific culture in which the story is set in.