POL 265-279 Advertising, Consumer Culture, and Desire

The reading talks about how advertising, in a consumer society, is part of capitalist consumer cultures. This is because, in modern times, advertisements are basically seen everywhere such as as the items you where, the food you eat, the logos and ads on the web and even the ads that are posted on subways or buses. This also all started in the late 19th century when modes of transportation was readily available to easily get around the world. This consumer movement also started the separation of work and home life. The reading also talks about how advertisement shows a promise of transformation, such as "if you buy this, you will look better." Some advertisement will also make it be seen as you will be of a higher class if you buy certain products as well.